Athletic Logo Standards
Athletic logos are for the exclusive use of the Union University Department of Athletics. These should not be used as the primary logo for the University outside of Athletics. These marks can be used on apparel with permission from the Office of University Communications.
Download Digital Files University Colors
Athletic Monogram
Athletic Mascot
Athletic Wordmark
Athletic Wordmark with Monogram
Athletic Wordmark with Mascot
Athletic Sub Branding
Athletic Monogram
The Athletic Monogram brands the university's varsity teams and other athletic department events and services. The design features a larger "U" around a smaller inside "U" to represent the "UU" in Union University.
Athletic Mascot
This Bulldog Mascot Mark (2016) is a completely original design that was developed exclusively for Union University. It is the only official mascot logo for Union University athletics.
Athletic Wordmark
The Athletic Wordmarks are used for applications in which the word "Union", "Bulldogs"or "Lady Bulldogs" appears as a stand-alone symbol. Examples of usage could include t-shirts, signage or merchandise. Do not use two wordmarks together.
Athletic Sub Branding
In addition to the general athletic branding, each sport or team can use their sub branding logo. There are six (6) approved sub branding options available.
To receive a specific sport or team sub branding logo, contact the Sports Information Office (saldridge@uu.edu) or the Director for Creative Services (jgandy@uu.edu).
Staging
Union University has established standards for a clear space around logos. This area of isolation, based on the width and height in the area of the graphics shown allows the logo to command visual attention. No typography or design elements may be placed within this area.
Monogram Colors
The three official versions of the Monogram logos - color, grayscale, and black and white - are shown here left to right.
The color version must use Pantone® Red 194 (C=0, M=100, Y=64, K=33) and Black.
Mascot Colors
The two official versions of the Mascot logos - color and black & white - are shown here left to right.
The color version must use Pantone® Red 194 (C=0, M=100, Y=64, K=33) and Black.
Wordmark Colors
The three official versions of the Mascot logos - color (left), grayscale (top right), and black and white (bottom right) - are shown here.
The color version must use Pantone® Red 194 (C=0, M=100, Y=64, K=33) and Black.
Athletic Typography
Use "Ivy-League" font centered under logo.
On Dark Backgrounds
Use the "reverse" version of the Union logo on dark backgrounds. Proper usage in color and black and white shown here.
Do not use outlines of the shapes and fonts.
Improper Usage
Do not alter dimensions or proportions.
Do not make alterations to the words or reset typography.
Do not put the logo in a visually competitive shape.
Do not change the color of logo or type.
Previous Logos
These logos are no longer approved for usage. If you still have documents using these old logos, they need to updated to the logos above.
