«How to make products and services fun to use»
•Download as PPTX, PDF•
1 like•501 views
Gamification has been used in the past for almost everything. In this brief introduction to «how to make things fun», Matthias presents two key principles in Gamification: the «flow» theory and the «compulsion loop».
Recommended
Recommended
More Related Content
What's hot
What's hot (9)
Recently uploaded
Recently uploaded (20)
«How to make products and services fun to use»
- 1. gbanga.com «How to make things fun» Gamification webilea event by i-net in Basel May 6 2014 Matthias Sala matthias@gbanga.com
- 3. gbanga.com Complexity Kevin Sherdian using complex machinery (Wikipedia/Wikimedia) http://en.wikipedia.org/wiki/File:Kevin_Sheridan_in_CSIRO_Dapto_radiospectrograph_room_ca_1950.jpg
- 5. gbanga.com What is more fun? Complex things Simple things
- 6. gbanga.com What is more fun? Complex things . A lot of choices - High potential for faulty interaction - High potential for frustration + Potential for achievement (feeling challenged) Simple things . Few choices + Low chance for faulty interaction + Medium potential for frustration . Potential for achievement questionable?
- 7. gbanga.com Skill Challenge Flow Simplified flow model by Csikszentmihalyi Boredom Anxiety
- 8. gbanga.com «Not too simple – not too difficult»
- 10. gbanga.com Skill Challenge Migrate to next product More features with iTunes Use double-taps and other advances features Start listening to music straight away Progression Levels
- 11. gbanga.com Skill ChallengeVery hard to get started Eventually stays with product that can do everything Very proud who made it Badges Progression Levels
- 12. gbanga.com Reveal challenges over time – inviting newbies and experts
- 13. gbanga.com
- 16. gbanga.com Kill monster Win gold Buy stuff thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/41220/, thenounproject.com/term/monster/24990/, thenounproject.com/term/monster/24992/, thenounproject.com/term/monster/24989/, thenounproject.com/term/dinosaur/26832/ Start Unlock new challenges
- 18. gbanga.com Visit store Receive piece of cake Play wheel of fortune Or wait App download • Higher percentage • Badges http://www.jumbo.ch/en/services/jumbo-app.html
- 19. gbanga.com Do action Get reward Adapt strategy Do action Get reward Adapt strategy Do action Get reward Adapt strategy Do action Get reward Adapt strategy Long-Term Motivation Mid-Term Motivation Short-Term Motivation «Do this and you‘ll get some reward» «Save the world!» «Ten times more and you‘ll get a badge!» Story & Epic MeaningInstant Gratification Promise Points, Levels, Badges
- 20. gbanga.com
- 21. gbanga.com Progression Levels Keep people in the Flow Compulsion Loop Choice & Instant Gratification Boredom Anxiety Flow Do task Get reward Adapt strategy
- 22. gbanga.com Q & A Matthias Sala Gbanga Millform AG matthias@gbanga.com 0765612900 gbanga.com Slides on: www.slideshare.net/gbanga