WORLD WILDLIFE FUND

CLASS: AD PORTOLIO

PEOPLE DO NOT CARE ENOUGH ABOUT THE ENVIRONMENT AND THE IMPACT THEY HAVE.

WE ARE CALLING VIEWERS TO ACT AND LEARN ABOUT SUSTAINABLE PRODUCTION, EDUCATE THEM ON HOW THEY CAN HELP.

AND ASK TO BE THEIR VOICE.

TRADITIONAL MEDIA

IF PLANTS COULD SPEAK, THEY WOULD TELL YOU PESTICIDES ARE INHIBITING THEIR ABILITY TO GROW.

WOULD YOU EVEN TRY TO UNDERSTAND WHAT THAT HAS TO WITH YOU? NOT ONLY DO PESTICIDES HARM OUR CROPS AND THE POLLINATORS THAT SERVE THEM, BUT THEY ALSO AFFECT THE PLANT'S ABILITY TO PHOTOSYNTHESIZE. OUR CURRENT METHODS OF DISEASE AND PEST CONTROL ARE UNSUSTAINABLE. AS WE STUNT PLANT GROWTH WE STUNT OUR FUTURE.

LEARN MORE AT WWF.PANDA.ORG/BETHEIRVOICE.

IF FISH COULD SPEAK, THEY WOULD TELL YOU PLASTICS ARE KILLING THEM FROM THE INSIDE OUT.

WOULD YOU STILL LET THAT WRAPPER BLOW AWAY? MICROPLASTICS ARE DISRUPTING THE WAY FISH PROCESS THEIR FOOD, CAUSING THEM STOP EATING ALL TOGETHER. WHEN THEY CAN'T EAT, NEITHER CAN YOU. FIND OUT MORE ABOUT WHAT'S IN YOUR FOOD AND HOW YOU CAN SAVE LIVES BESIDES YOUR OWN.

LEARN MORE AT WWF.PANDA.ORG/BETHEIRVOICE.

IF THE EARTH COULD SPEAK, IT WOULD TELL YOU THAT WE ONLY HAVE ABOUT 60 MORE YEARS OF TOPSOIL LEFT.

WOULD YOU EVEN LOOK UP FROM YOUR PHONE? VITAL NUTRIENTS IN SOIL ARE BEING STRIPPED AT UNSUSTAINABLE RATES. AS THE EARTH IS DYING, SO ARE WE.

LEARN MORE ABOUT HOW YOU CAN BE THEIR VOICE BY GOING TO WWF.PANDA.ORG/BETHEIRVOICE.

AMBIENT IDEA

A FAKE BUT LIFE-SIZE COW WOULD BE PLACED IN A STREET IN NYC. A COMEDIAN WOULD BE HIRED TO WATCH AS PEOPLE COME CLOSE AND COULD INTERACT WITH THEM. THEY WOULD START CONVERSATIONS WITH PEOPLE OR SIMPLY SAY PUNCHY LINES.