Nestlé world’s most valuable food brand ($22.4 billion) | Carlsberg: zero carbon footprint | Shoppable ad QR Codes | AffinityX - TVCoins - Beeswax
Carlsberg Sverige drives progress towards a zero carbon footprint by investing heavily in electric trucks
Carlsberg Sverige has continuously been working to reduce the carbon footprint in all parts of the business, driving local actions and results towards Carlsberg Group’s ambition for a ZERO Carbon Footprint. Now the next step is taken, with electrified transportation being deployed between the brewery in Falkenberg and the transshipment terminals in Gothenburg, Malmö, and Helsingborg.
In addition, transportation from the packaging company Ball in Malmö, with aluminium cans to Falkenberg and Ramlösa, as well as transportation from Ramlösa to Falkenberg and some direct distribution from Falkenberg to wholesale customers in Halmstad, is being electrified... read more
Nestlé is the world’s most valuable food brand with a brand value of $22.4 billion, report
Nestlé (brand value up 8% to USD22.4 billion) once again earns the title of the world’s most valuable food brand, according to a new report from brand valuation consultancy, Brand Finance.
Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.
Every year, brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 100 most valuable and strongest Food brands are included in the annual Brand Finance Food 100 2023 ranking... read more
36 per cent of TV audiences have interacted with shoppable ad QR Codes, study
What does the shoppable TV ad landscape look like in 2023? And in what ways are there more opportunities for marketers than ever before?
The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance... read more
5W PR named agency of record for people enablement platform Leapsome
5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named the agency of record for Leapsome, an all-in-one intelligent people enablement platform trusted by CEOs and HR teams at forward-thinking companies worldwide.
Leapsome's vision is to make the 80,000 hours we spend at work in our lifetime more fulfilling... read more
Titan Channel Partners with TVCoins to transform the combat sports streaming experience
Combat sports is a form of entertainment and competition that has captured the attention of millions of people around the world. Until now, however, these live events were often limited to pay-per-view television broadcasts, subscription services, or physical attendance.
Titan Channel is introducing the Titan Channel+ app. Developed by white-label streaming platform provider, TVCoins, the app leverages FAST (Free Ad-Supported TV) and AVOD (Advertising-Based Video on Demand) models – which put the power in viewers' hands by allowing them to enjoy the most exciting combat sporting matches at no cost... read more
AffinityX integrates with Advisr offering marketers a complete workflow solution
AffinityX has announced significant advancements in advertising solutions by successfully integrating with Advisr, a technology platform that empowers sales teams to create custom recommendations for advertisers based on their business goals.
This integration revolutionizes how AffinityX partners plan, fulfill, and manage digital advertising, and frees up valuable time to focus on revenue growth... read more
Direct Digital Holdings partners with Beeswax to expand access to multicultural CTV ad inventory
Direct Digital Holdings, Inc. an advertising and marketing technology platform operating through its companies Colossus Media, LLC, Huddled Masses LLC and Orange142, LLC has announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform.
The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax to expand access to, as well as simplify the path for, buying multicultural – alongside general market – connected TV ad inventory... read more
Blue Hour Ventures launches with Fund I spin out
Blue Hour Ventures, an early stage venture capital firm investing in new healthcare delivery models and the technologies that enable them, has announced the firm's launch.
Blue Hour Ventures was created by spinning out Fund I from its previous management company and general partner. North Sky Capital was instrumental in the spinout by participating in a secondary transaction that closed on June 30, 2023... read more
Left Lane Capital appoints Chris Taylor as Chief Growth Officer
Left Lane Capital, a global venture capital and growth equity firm investing in technology and internet companies, has appointed Chris Taylor as the Chief Growth Officer. With an impressive track record of exponential growth within companies, Taylor joins Left Lane's Accelerate team and will play a pivotal role in adding strategic and operational value to portfolio companies as they scale.
With over 20 years of experience, Chris Taylor's career blends marketing and strategy consulting. He started his career at Mars & Co before transitioning to marketing at E*TRADE. Since then, Taylor has led marketing teams at 1800Flowers, Automattic (WordPress.com), and most recently, SmartAsset, where he steered the company's revenue to surpass $100 million... read more
Kamupak and &Repeat join forces to build a Nordic market in circular packaging systems
Finnish Kamupak is merging with Swedish competitor, impact tech startup &Repeat forming a Nordic market leader in circular packaging solutions. With the announced merger the new company will complete its market offerings and strengthen its capabilities to help the restaurant industry meet the new upcoming EU regulation that is coming into force January 2024 in Sweden... read more
Swedish fintech Klarna records growth in key European markets
Klarna, the Swedish AI-powered global payments network and shopping assistant, announced strong growth across Europe, with GMV up 14% YoY in Q2 - outpacing e-commerce, which grew by just 1% in the same period. Since 2020, Klarna has launched in 11 European markets, most recently Romania and Czech Republic.
Klarna has amassed 100 million European consumers and has partnered with over 470,000 merchants, with recent new multi-market deals including TIER, MandMDirect and Deichmann... read more
SaaS startup Tenant Inc. closes third seed funding round with $25 million
Tenant Inc., a vertical SaaS technology platform company which offers a complete ecosystem tailored to the self storage industry, announced it has closed its third seed funding round with $25 million to support its rapid growth and market penetration.
As with the previous two seed funding rounds, this seed round was oversubscribed. Investor confidence in the first two rounds was centered on the need for Tenant, Inc.'s technology products in the self storage industry, as well as trust in Tenant's leadership... read more
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