When I tell people I design wine labels, most folks respond sheepishly and tell me they âbuy wines because I like the labelâ.
But theyâre not alone.
Eighty-five percent of consumers say that the design of a wine label influences their purchase. Because of this, wine label design has evolved dramatically, especially in the last decade. With ever more innovation in printing technology, we have seen a boom in creativity concerning the category.
