Kate Moss, 50, and Her Daughter Lila, 21, Look More Alike Than Ever in New Fendi Campaign: Watch

Kate Moss and Lila Moss are an unstoppable mother-daughter duo. 

The pair team up once again for Fendi's new Peekaboo campaign, inspired by the fashion house’s signature bag of the same name, as well as the familial ties connected to the design.

Photographed by Craig McDean, Kate, 50, and Lila, 21, look like sisters with their famous blonde hair styled in effortlessly cool waves as they model Fendi's iconic bags with sleek contemporary looks.

The duo’s bond and unmatched style are captured in the photos, one in which Kate and Lila look almost identical in matching tan turtlenecks as they embrace and cradle a light brown Peekaboo in their arms. 

Their chemistry further comes to life in a 30-second spot, in which Kate and her mini-me (whose father is Jefferson Hack) pose and smize together, while keeping it playful with a cheeky secret exchange in between. They also have their own solo moment with the purses, which ultimately show that nothing comes between a woman and her Peekaboo. 

Kate and her offspring have become friends of Fendi and its creative director, Kim Jones. In 2021 they both walked the label’s spring/summer show, each having their own moment in the spotlight before reuniting backstage. The Cosmoss founder shined in a silver cape gown and the flashiest pendant earrings while Lila wore an otherworldly sheer studded dress. 

They returned to Paris Fashion Week in March, this time as chic front-row spectators for Dior. Kate’s off-duty look consisted of a turquoise sweater vest and knee-high leather boots, while Lila went for a sophisticated pewter gray jacket and velvet pants. 

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But the ultimate act of mother-daughter coordination happened at Kate's lavish 50th birthday party in January. The fashion icon and budding supermodel arrived at The Ritz in Paris in all-black looks — Kate in a sheer lace dress and a bolero and Lila in a slip and overcoat. 

Though celebrating her silver jubilee in style, and with her industry friends and loved ones, Kate admitted to being in “denial” about getting older. “I’m not turning 50,” she told The Times last September.